SmartTrack Brand & Presskit
We want to make it easy for you to have the correct version of our logo, colors, and images for your needs.
Logos
Our logo is often the first and most memorable interaction someone will have with our brand. It has been precisely drawn for optimum visual balance. It is critical that the correct logo file be used to our specifications described below.
If your audience isn't familiar with SmartTrack, we recommend using our full primary logo.
If your audience is familiar with SmartTrack, you may want to use the mark on its own.
Download all logos
Do's and Don'ts
Please treat our logo with respect. There are a number of things that should never be done to our logo, a few of which are illustrated below. In brief: never alter our logo in any way.
Don't use the mark in a word
Don't compress or distort the logo
Don't use any color other than our brand sunrise for the logo
Don't use a different typeface for the wordmark
Don't use the wordmark without the logomark
Don't use the mark in an illustration
Don't redraw the mark
Don't alter the mark in any way
Brand Colors
Color is a strong brand identifier - it provides contrast and helps define hierarchy. We believe that color should be used boldly, but appropriately, to make content the clearest. Always use the exact color values as listed below.
Sky Blue
Use for brand contrast
#2 Yellow
Use for highlights and actions
Blackboard
Use for text & illustrations
Chalk White
Use as content background
Neutral
Use as content background
Brand Font
Our font is an important part of our brand identity - it helps define the look and feel of SmartTrack, both in print and online. We use our brand font to display our content, highlight features, and emphasize what is important on our platform.
Mona Sans Bold
Mona Sans Semibold
Mona Sans Light
Mona Sans
Mona Sans is a clean and clear font with a very warm and inviting feeling to it. We use Mona Sans for everything - headers, navigation and content.
Color Distribution
Of equal importance to our color values is how they are used in relation to one another. We rely heavily on our primary blue and yellow, and use contrasting dark text on open white backgrounds to create a clean, expansive look.
